While not overwhelming the reader, make sure to take advantage of the space available. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. Make sure to back up your e-mail list. Never add anyone to your list without asking them first. Try these 50 suggestions for author newsletter content. Here are some great author email newsletter ideas you can use in your email marketing: You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. To encourage people further, you might want to offer something in return for subscribing. So! There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. Create . ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. We provide editing, design, publishing, and marketing of fiction and non-fiction. Offer them something for free if they sign-up they won’t be able to get any other way. A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. Most authors immediately think Amazon is the only place to sell a book. It’s nice to include a short general message or update in every newsletter as an introduction. Ask yourself, “How will this benefit them?” If you add value to the lives of your readers, they’ll be more likely to read what you send and share it with others. It’s best to do this with some small, unobtrusive icons. I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. They’re also a great enticement for new subscribers to sign up. How to Create an Author Newsletter Another way to spread the word about your new book and keep readers updated is through an email newsletter. Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. A lot of authors don't have a newsletter, but an author newsletters are an incredibly useful tool. How to Create a Newsletter Design in 7 Steps. You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. Try a simple A/B test on your subject line. We tend to agree. You don't have to run a big business to create your own newsletter. Now you know why you need an author newsletter, it’s time to learn how to create one. Some authors only send them out when they are releasing a new book. Author newsletters help you build relationships with your reading audience. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days. So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! What do you like to see in an email from an author? 50. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. So there you have it – everything you need to know about creating an author newsletter. It’s no secret that email remains a valuable marketing tool in the business world, where a single dollar spent wisely can deliver an impressive return on investment of $42. You should aim to include a good balance of content in your author newsletter. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. Image courtesy of Sidewages.com on Flickr under Creative Commons. Important note: NEVER add anyone to your email list unless they’ve signed up themselves or given you express permission to do so. Others mail one out every quarter or as often as every month. Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! include a sign-up form in an unmissable place on your author website, at the back of your e-books (add the URL in print books), in the footer of your emails, and anywhere else you can think of 1. The aim is to constantly build your subscriber base and increase your reach. Create a contest. See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. To create this article, 37 people, some anonymous, worked to edit and improve it over time. 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