Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency … 5. How frequently will we meet to discuss current and future initiatives? Inquire how many edits to your project you are allowed to make before additional costs will be incurred. The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. Understand the overarching process of how your project will be completed. If you are a restaurant that is looking for marketing assistance, it is probably a good thing to choose an agency that works with other restaurants. Ask your agency if they have any relationships established that might impact your working relationship. Does the account team that will be working on your account fit with your company’s culture? advertising, analytics, api, banner vendor sourcing, bitmap, bitmap graphics, brand, brand disloyalty, branding, business card design, buyer mentality, caching, call to action, cms, coding, content management software, conversion rate, crossword puzzle, custom mailer packaging, daily deals sites, demographics, document formatting, ecommerce, email marketing, empowered customers, engagement rate, eps files, event planning, facebook, flash, google, graphic design, graphic files, infographic, life of a graphic designer, linkedin, logo, long-tail keywords, map creation, market niche, marketing, marketing campaigns, marketing crossword, natural search, online, organic reach, package design, packaging labels, page size, paid advertising, paid search, pay per click, pinterest, plugins and widgets, potential client discussions, product value, puzzle day, reasons to rebrand, search engine navigation, search engine optimization, search marketing, seo, site navigation tips, social media, t-shirt design, top 6 reasons to refresh your brand, twitter, unoptimized images, ups, vector graphics, vector logos, vehicle magnet modification, video training, voice, website, website development, worldship, Posted on February 20, 2015 Less research is needed, partnerships may have already been established, and they can hit the ground running. Some are entirely automated and you just fill out a form online to get things accomplished. So, without further ado, let’s dive into the 30 questions that will help you bring on the ideal advertising agency partner for your brand. Ask about their capabilities in web design and development, branding, digital and inbound marketing, copywriting, video, SEO, PR and social media marketing strategy. Questions to ask when selecting a marketing agency: What types of companies do you serve, and in what industries or markets? The right marketing agency will ultimately give you the best return on investment for your allotted marketing budget. Or maybe they have designed the look of your new brochure and they need you to provide them content. 5. If there is anyone that knows your brand, the industry, and your customers, it should be you. If there is anyone that knows your brand, the industry, and your customers, it should be you. Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. Want to get straight to the details. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. And it is crucial to choose the right partner that will give you the best return on investment. How much experience do you (or your team) have? Should I make myself available at certain times for questions? Ask good questions This point is so … One of the main reasons that you are looking to partner with an agency is because there are not enough hours in the day to get everything done. 10 Questions to Ask for Advertising Success. The internal configuration of design agencies are all over the map. 5 Questions to Ask When Evaluating Advertising Opportunities August 7, 2014. Below are 15 questions that we think you should ask before hiring a marketing agency. Now you know what you need to ask or look for before working with an advertising agency. Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. Some marketing agencies specialize on specific types of projects. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. Once an agency … It is also important to make sure that the agency is currently not working with any of your direct competitors to avoid conflict of interest. It will be extremely helpful to know what to expect so that your project stays in scope, and there are no surprises down the road. 6. Not sure if you’re covering enough ground with your current list of questions? Advertising Agency for Small Businesses We may be biased, but we know for sure that we can be the agency that will help create Facebook ads that are going to work for you. Do you have relationships with any competitors I should know about? Are there examples and color schemes I enjoy that might help you? Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. They usually have a, Remember the days where the anticipation would build waiting to see what Super Bowl ads would air during the game? By Sarah Johnson Dobek, Founder & President at Inovautus Consulting. 9. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. That said, experience within your industry may or may not matter. An agency that focuses primarily on packaging might not be the best for a website design project and a marketing company that deals mostly on business cards certainly shouldn't be setting up an integrated eCommerce build for your organization. Your team needs a change instead of the same old thing that didn’t work. 10. Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. Each agency/client relationship is different. 10. Here are the 41 Questions Marketing Consultants Should Ask … Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. What are and when are the first milestones? info@thecyphersagency.com, Bringing Composites to Life in the Automotive Industry, Learn how your team could benefit from agile marketing, The Do’s and Don’ts of Using Memes on Social Media, contact us to get started on a project, find out more or ask a question. While an agency can help you with achieving your set goal, it can also ruin the purpose of releasing the ad. Kayla Hammersmith ... creative briefs have been used in the advertising industry to ensure that the agency and the client are completely aligned … Below are 15 questions that we think you should ask before hiring a marketing agency. If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you!« Return to all Blogs. Inquire how many edits to your project you are allowed to make before additional costs will be incurred. Ask about the experience and background of anyone who is working on your project. Ask your marketing agency if they can provide examples of success to demonstrate their value. 11. If you’re a leader at a marketing agency who’s in charge of hiring new account managers, use this list of account manager interview questions to come up with some great new questions to ask … We work with you to scale winning Facebook ad … Marketing Themed Crossword Puzzle In honor of today being National Puzzle Day... From Coca-Cola to Starbucks or Disney to Reebok, even the most widely recognized... © var year = new Date();document.write(year.getFullYear()); Clay Pot Creative. By Jay Conrad Levinson. Just be sure that you select someone you are confident in. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. On the other hand, a versatile agency can be beneficial because the account team will be experienced in reaching consumers using different tactics. Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you! So, let's get to it. Others have individuals who take care of each of these projects as the sole focus of their job. If you have further doubts, you can go ahead and ask more questions to have better clarity about the agency. What is the key objective or purpose of this … What is included in the monthly retainer? Ask questions about its churn rate, training and core company values (a good consultant can help as some of these areas are under the surface and agencies don’t readily share information … Success can mean a lot of things to different people. 26 Account Manager Interview Questions and Answers. As a marketing agency, we will just say please don't necessarily go with the cheapest option available. Freelance employees can do amazing work, but aren't always available. 8. Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. What is the background of the individuals who will be working on my project? Make sure that an agency you choose is aligned with the end product you are looking for. If this describes your situation, chances are you on the hunt for a new advertising agency. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Some agencies have … The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. Make sure you are clear about what work will fit in the monthly retainer or project fee. Freelance employees can do amazing work, but aren't always available. Inquire about who owns the artwork, coding, files, photography, and other brand assets. More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. Your agency may give you a website design that you need to approve. Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. That said, experience within your industry may or may not matter. You are looking to go through a complete rebranding process. Is the agency a one-stop-shop for all of your marketing needs or does it specialize in one area? How do you communicate with clients? 888.412.7469 Ask your agency if they have any relationships established that might impact your working relationship. Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. What do I need to pay to start and when are the rest of the project costs due? The 10 difficult questions you should ask your agency in a pitch. While not necessary, it is nice to see proven results from past clients within your industry. How quickly do I need to respond to you to maintain our timeline? Can you talk me through the process of completing my project? 410.280.5452 Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). Depending on your needs, you may be okay with their strengths and weaknesses. When selecting an agency, be sure that you can walk away if the relationship sours. 1. You are not happy with your current marketing firm and want to see a change. Inquire about who owns the artwork, coding, files, photography, and other brand assets. Do you use freelancers or is your team in-house? In my last post , we discussed when prospective agency clients should ask for references and why that matters in the agency/client courting process. 3. 5 Questions to Ask Your Marketing and Advertising Agency Before Hiring Them Posted by marketingandadvertisingagency January 21, 2020 January 21, 2020 Posted in Uncategorized If you own a business it’s important to appreciate quality advertising … Be clear in the amount of time you can give an agency for questions, status updates, meetings, etc. 12. We can help with that. If you are having a hard time figuring out where to start, here are some important questions that can guide the initial conversation: 1. Who are some of their previous clients? I wrote: 8. 13. Ask how often you will receive updates, when you will receive them, and contact information in case you have an emergency that requires immediate attention. Understand how client on-boarding works and how the agency will ensure that its account team will completely understand your business and competitive environment. What are the costs for third party expenses (stock photography, website hosting, printing, etc.)? Some are entirely automated and you just fill out a form online to get things accomplished. How to Answer Advertising Interview Questions As you answer questions in an advertising interview, you'll want to show your knowledge of the industry and the agency or company … How will the agency measure the success and ROI of the marketing budget? All have their own distinct advantages and disadvantages, but finding out on the front end will help you analyze if it is a structure that will work for you. Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. Think about the qualities you look for in a new employee and evaluate your account team in the same way. We’ve all been there. Before you go about the difficult task of choosing an ad agency for your small buisness, you should ask yourself … Will the agency outsource any capabilities that it does not specialize in and, if so, how will those projects be managed? 10th May 2018. Nearly every marketing project is a two way street. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest … What planning and strategy exercises will be required to get the account team up to speed? Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. Our team is always ready to help you! Let them explain the project from start to finish so you know what to expect as you move forward. Ask what the marketing agency expects from you. If you are a public relations firm, it might not be a great idea to work with your top local competitor's agency. As marketers, we’re always looking to launch campaigns faster and increase ROI. Or maybe they have designed the look of your new brochure and they need you to provide them content. When speaking with a marketing agency, find out the full costs of the project. Whether you have worked with an agency in the past, or this is your first experience, there are certain questions you should ask a potential advertising agency. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. There is a reason why you are looking for a new agency. Success can mean a lot of things to different people. In addition, ask for the following: Samples of relevant work; Case studies, particularly of long-term commitments showing outcomes over time . How many revisions and edits can I make on my project? Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. 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