With offices run by Tom in Penryn and Jesse in London, and the beers brewed and bottled at St Austell Brewery, Jubel has very quickly become a word-of-mouth success with 300 bars in the South West stocking Alpine and Urban with more interest from the rest of the country. It’s been a bit of a mad year.”. £5.00. Sainsbury’s told us they probably wouldn’t have listed the old product because it didn’t really fit within the category. tap to reveal l a e v e r o t p a t. Hide products. 99 (£7.57/l) Get it Monday, Jan 11. Jubel Beer . The product is now packaged in a brown glass bottle and the label clearly nods to the fact it is trying to differentiate in the beer and cider categories, using the wording ‘beer cut with peach’ and ‘beer cut with elderflower’ – its recently added second variety – alongside visual cues to illustrate the cut-through aspect. “We got to the point where we said, why don’t we brew 5,000 bottles for a music festival. Fruit-infused craft beer brand Jubel is to make its supermarket debut after securing a major distribution deal with Sainsbury’s as part of the retailer’s Future Brands push. is really light. Quantity of Camden Show Off Lager London in trolley 0. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. 99 (£6.31/l) FREE Delivery. The pair said: “We discovered a dangerously refreshing beer tradition in the Alps which swiftly became the beer style we wanted to drink that no one brewed. Brands are often so focused on honing in on a target consumer that they pigeon hole their product to one age, one gender, and we thought this just has such broad appeal.”, “We came back to the UK and couldn’t find anything like it – it has the refreshment of a cider but it’s as ‘sessionable’ as a lager. Registered office at Floor M, 10 York Road, London, SE1 7ND. The brand’s ambition of cutting through the beer and cider categories was also not communicated on pack. Quantity of Siren Lumina Session IPA in trolley 0. 0 in trolley. MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations. All rights reserved. “We realised we hadn’t got our category positioning right. “It didn’t tip its hat at all to what we were looking to do as a brand,” he adds. Bud Light Lager Beer bottles 12 x 300ml 12 x 300ml. Sign up to Shopmium, the supermarket cashback app and get this gluten free beer for free. Skinny Brands has also produced a range of ready-to-drink cocktails, now available in Tesco. Price per unit (£6.07/litre) Camden Show Off Lager London 330ml. Add to trolley. We're thrilled to be backing a fantastic product that we believe will create a new category that cuts through the middle of beer and cider.". Jubel beer proves just how far fruit-infused beer has come in the last few years. Fuller's London Pride London 500ml. 0 in trolley. save £1.00. Previous. Despite being a lager, Wilson says Jubel is “quite different” and doesn’t conform to a specific style. Lager - Jubel Lager Beer with Peach - Review #1317. It comes in two flavours – peach and elderflower. *When you subscribe, you can choose to have a crate of beer delivered each week, each fortnight or each month. Buy 4 for £6. Add 3 for £5. Getting liquid to lips is so important,” he says. The Alpine is peach flavoured beer, and the Urban is elderflower flavour. If you continue browsing, we assume that you consent to our use of cookies. 330ml. Once you subscribe you will receive a ‘welcome to the club’ email with a link to manage your subscription. save 30p. Curious? Write a review Rest of… We’ve all got your favourites – the art is knowing which to go for and when. 5 out of 5 stars (2) Item price. Maintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot. Like. But no matter how unique the idea and how good the product, if the brand’s identity doesn’t match its core ambition or tell consumers a clear and compelling story it will struggle to grow. Jubel was created by Jesse Wilson and Tom Jordan in 2017 to pioneer a new style of beer to appeal to drinkers put off by the “challenging” nature of some craft beer. 0 in trolley. But six months after going to market Wilson and Jordan took a step back and realised they had missed the mark with their brand. Shared by k4ren2006. More information can be found in our Cookies Policy and Privacy  La Goudale 33cl 33cl. Buy Corona and Get Limes Free - Online Exclusive. And so the business owners stood back and asked themselves: “How do we live our brand ambition through our brand identity, how does that translate on pack and how can we do that in a way that is authentic to who we are but also accessible to the mass market?”. £4.00 . Quantity of Jubel Beer Peach in trolley 0. On Offer. 0 in trolley. “We were the top selling beer in our first month [at Selfridges] so sampling has really helped. Our website uses cookies to improve your user experience. Jubel is based on the Alpine tradition of peach-flavoured beer, which founders Jesse Wilson and Tom Jordan liken to UK drinkers’ taste for cider and black, or lager and lime, and its branding initially reflected that, launching with a clear glass Corona-style bottle. FREE Delivery by Amazon. Add 3 for £5. £8 £9.50 22.2p per 100ml. 4.8 out of 5 stars 208. on selected lines only Preview products. The rebrand has paid off as the brand has just secured a listing with Sainsbury’s and will be in-store from mid-November, but Wilson says it might not have happened had they stuck with the original brand identity. No comments. Add to trolley. 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Jubel gluten free beer * I think this Jubel beer is what made me realise I do in fact love gluten free beer! £19 £3.20 per litre. We were too. There’s a new lager in town – and this one’s fruit-infused. My food & drink job: Tom Jordan, co-founder, Jubel Beer. is delicious and fruity, while the Jubel Elderflower Beer. Soproni Óvatos Duhaj Démon Quality Dark Beer 5,2% 0,5 l Can . The retailer is boldly backing the brand, launching the beers straight in main estate and local stores. He describes it as an “Innocent-style commitment”, referring to the fact the founders of the smoothie company first tested their product at a festival and asked tasters to throw their empties into a ‘yes’ or ‘no’ bin in response to the question ‘Should we give up our jobs to make these smoothies?’. £24.99 £ 24. Finding an untapped opportunity in a market is the dream for all businesses, whether they are a global corporate entity or a fledgling startup. The brand was born when Tom Jordan, from Falmouth, went on a skiing holiday in the Alps with Exeter University pal Jesse Wilson. Save £2.00 Was £14.00 Now £12.00 Offer valid for delivery from 22/09/2020 until 05/10/2020. “If you look at the shelves in a supermarket there are clear differences – multipacks with heavily discounted prices versus premium bottles at premium prices. 4x330ml. 0 in trolley. When you subscribe we will use the information you provide to send you these newsletters. 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Jubel has just secured a listing with Sainsbury’s but co-founder Jesse Wilson says it wouldn’t have happened had the brand not undertaken a radical redesign just months after launching. £29.99 £ 29. The makers said Jubel has been crafted to uniquely deliver the refreshment of a fruit cider, with the sessionability of a crisp lager. Beer beside the river. save £1.00. Jubel Beer Peach 330ml. Xeim Limited, Registered in England and Wales with number 05243851 “What craft has done really well is open up people’s mindsets to what beer could be. Heineken is looking at different ways to engage consumers around craft beers in order to retain  their authenticity, keep loyal customers engaged and bring in new drinkers. Our. Was £1.80. 5 out of 5 stars (2) Item price. Sainsbury’s Beer Buyer said: "We love what Jubel beer are doing within a noisy category. Bellfield Brewery: Mixed Case Cans (12x330ml gluten-free beer) 4.8 out of 5 stars 12. 11 months ago. 4.7 out of 5 stars (3) 0 in trolley. 330ml. This is a beer that takes itself seriously though, you can tell by the label. £2.00. Quantity of San Miguel in trolley 0. 5 out of 5 stars (2) 0 in trolley. For… Adventurous Craft Beer Lovers JUBEL BEER. The label is plastic free and the Jubel brewery, in Cornwall, is committed to low carbon emissions. Consumers’ interest in craft beer has also been a massive driving force for the brand. PREMIUM BEERS & LAGERS – THE SMART-CASUAL OF DRINKS Whether it’s a supplement to Saturday sport, a cold one after work, or a sophisticated drink with dinner, there’s no drink so versatile as quality beer or lager. Was £5.00. The Cornwall-based brand, which launched into the on-trade last summer, will roll its Alpine peach beer and Urban elderflower beer (both 4%) into 600 Sainsbury’s stores from 10 November (rsp: £1.80/330ml). 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